writing | lobrien-williams

Writing Samples

Writing is the bread and butter of marketing and strategic communication. After all, how are we going to articulate what the idea we want to get across is without... words? As a professional, writing is where I'm most comfortable. Copy for a website, product launch email, social media graphics, long-form blogs, scripts for videos and more -- you name it, I write it. Below are some samples.

Blogs

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3 easy ways to turn your blog content into social media

I write many blogs about the content creation & digital publishing world. Here was one that showcases my ability to write concisely and informatively. I think this one also shows off my understanding of content creation and social media in general.

ChatGPT, Deep Learning, Visuals: Top Dos and Don’ts of AI in 2023

This recent blog was placed in a prominent online publication in the digital publishing industry, What's New in Publishing.

I ghost wrote this piece from start to finish to meet demand for relevant content about AI. I think this piece showcases my ability to write to different audiences and my ability to get my work placed well.

Here's to you, Mimi

When my grandmother passed away, I did what I knew best to process it: I wrote.

Although my writing voice and style has evolved since then, I still think this piece shows my ability to paint a picture with words and to elicit emotion in a piece.

How a Small Composting Business Got Bigger and Still Kept Emissions at Zero

During my internship at Illinois Alliance for Clean Transportation, I had the chance to interview different stakeholders and write reporting-style pieces about them.

This piece showcases my ability to adapt to writing for different industries easily, as well as my ability to tap into my more journalistic side when I need to.

Emails

Ah, email. What a beast. I've gotten used to writing- No! Shorter. Okay, add an emoji. That CTA doesn't fit in the box. You get the idea. Here are some samples. In the below emails, I wrote all the copy you see in the emails.